Own the franchise with all the right ingredients.

Now’s the time to join a wetzel’s pretzels franchise

Profitable. Simple. Flexible

Wetzel's Pretzels offers a proven franchise business model that satisfies consumers' cravings for handheld snacks on-the-go. With ingredients like flexible location formats, simple operations and a growing consumer base, the benefits of ownership are always rising.

Should you evaluate the franchise’s location potential before investing in a pretzel business?

Select an option to get started

YES

The benefits of ownership are always rising.

$826K AUV

Higher average bakery volumes vs. primary competitor**

FUN AND SIMPLE TO OWN

Smaller employee headcount, simple operations,
and convenient hours.

MARKET AVAILABILITY

Put a new twist in your portfolio. Own a Franchise today!

EXPERIENCED & ACCESSIBLE LEADERSHIP

Franchisees have easy access to senior leadership for individualized support.

WE FIT INTO ANY TWIST OR TURN

Flexible designs meet a variety of location needs: malls, food trucks, Walmart, C-store, transit, and tourist areas.

AN ICONIC BRAND

We have passionate fans, celebrity endorsements, and can be found venues like Downtown Disney or Crypto.com Arena.

Grab Your Piece of the Pretzel.

We’re glad you’re interested in putting success right at your fingertips.

YES

– I’M READY

The benefits of ownership are always rising.

$826K AUV

Higher average bakery volumes vs. primary competitor**

FUN AND SIMPLE TO OWN

Smaller employee headcount, simple operations,
and convenient hours.

MARKET AVAILABILITY

Put a new twist in your portfolio. Own a Franchise today!

EXPERIENCED & ACCESSIBLE LEADERSHIP

Franchisees have easy access to senior leadership for individualized support.

WE FIT INTO ANY TWIST OR TURN

Flexible designs meet a variety of location needs: malls, food trucks, Walmart, C-store, transit, and tourist areas.

AN ICONIC BRAND

We have passionate fans, celebrity endorsements, and can be found venues like Downtown Disney or Crypto.com Arena.

Grab Your Piece of the Pretzel.

We’re glad you’re interested in putting success right at your fingertips.

YES

– I’M READY

What people Are Saying

“Leadership is very responsive and accessible, and they make sure their franchisees succeed”

Jung Cho

17-yr. Multi-Unit Franchise Owner

“Leadership is very responsive and accessible, and they make sure their franchisees succeed”

Jung Cho

17-yr. Multi-Unit Franchise Owner

“Leadership is very responsive and accessible, and they make sure their franchisees succeed”

Jung Cho

17-yr. Multi-Unit Franchise Owner

“There’s a lot of brand recognition, and the marketing team helps us stand out, which is very helpful.”

Abhi Kommareddy

Multi-Unit Franchise Owner

“There’s a lot of brand recognition, and the marketing team helps us stand out, which is very helpful.”

Abhi Kommareddy

Multi-Unit Franchise Owner

“There’s a lot of brand recognition, and the marketing team helps us stand out, which is very helpful.”

Abhi Kommareddy

Multi-Unit Franchise Owner

"I have tried running other fast food franchises and none of them compare to Wetzel’s in terms of ease of operation and profitability. I have 39 Wetzel’s locations today and plan to open 3 – 5 per year over the next three years."

Sai Hossain

Multi-Unit Franchise Owner

"I have tried running other fast food franchises and none of them compare to Wetzel’s in terms of ease of operation and profitability. I have 39 Wetzel’s locations today and plan to open 3 – 5 per year over the next three years."

Sai Hossain

Multi-Unit Franchise Owner

"I have tried running other fast food franchises and none of them compare to Wetzel’s in terms of ease of operation and profitability. I have 39 Wetzel’s locations today and plan to open 3 – 5 per year over the next three years."

Sai Hossain

Multi-Unit Franchise Owner

Our owners rave about Wetzel's Pretzels.

I'M READY

TO BE AN OWNER

I'M READY

TO BE AN OWNER

Here’s How It Works

1 Let’s Get Rolling

Complete the form at the bottom of this page. Our Development Team will contact you shortly. We are looking forward to getting to know you better!

2 Apply % Qualify

We’ll schedule a phone interview to explore opportunities, requirements and see if you’re a good fit. If pre-qualified, we’ll send you our Franchise Disclosure Document and ask you to provide further background, experience, and financial information.

3 Let’s Get Rolling

If all your ingredients are in order, it’s time to meet virtually or in person.
Schedule a virtual Discovery Day to meet the team and view a store behind the scenes. You and our Real Estate Department will select the perfect location for your new Wetzel’s Pretzels bakery.

4 Training & Support

We keep our training simple and fun. Plan on one week at our Corporate Headquarters in our award-winning LEAD training program to learn the business. Then, spend one week in the store…where the real dough hits the table. We have a network of food service distributors to reach you wherever you’re located.

5 Now You’re Rolling

Our Construction Team will guide you through the building process, and a Field Business Manager will be on site to support you prior to opening. Grand Opening Day. Let’s make some pretzels and start rolling in the dough.